Color makes a difference

Thanks to Joel Comm for sharing this article about color: http://www.worldvillage.com/the-psychology-of-color/.

WAY back in the day, when I was working for ergonomics and human factor’s experts at Virginia Tech, they were doing a graduate study on color funded by the military. They were trying to find the “perfect” color to paint the inside of submarines so the crew would remain in “chill” mode vs. aggressive, etc. while submerged for long periods of time. Turned out to be a particular shade of mint green.

It was my first introduction to the importance of color and I’ve continued to study and apply the principles ever since.

Its one of the first factors we look at when considering a new website, blog, or product packaging design. The difference between high end cosmetics and low end isn’t in the ingredients – which are primarily the same everywhere – its in the packaging and presentation. A picture is not a picture without the frame. A website’s message doesn’t get seen if the canvas its on doesn’t work.

I find it so fascinating that over the years I was inspired to learn interior design, image consulting, and color application – which all apply when helping a client choose a great look and feel for their site/blog. Visit any of my sites and there is definitely a “feeling” to it. When it doesn’t feel quite right, I change it.

Color is only 1 of the many categories we look at with the Dancing Dolphin Way Self-Help Dowsing Companion Tool: Your Ultimate Guide to Wellbeing, which you get as a free bonus when you purchase my Dowsing for Divine Direction eCourse

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Takara Shelor
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